Importance of English

History of the English Language A short history of the origins and development of English The history of the English language really started with the arrival of three Germanic tribes who invaded Britain during the 5th century AD. These tribes, the Angles, the Saxons and the Jutes, crossed the North Sea from what today is Denmark and northern Germany. At that time the inhabitants of Britain spoke a Celtic language. But most of the Celtic speakers were pushed west and north by the invaders – mainly into what is now Wales, Scotland and Ireland.The Angles came from Englaland and their language was called Englisc – from which the words England and English are derived. Germanic invaders entered Britain on the east and south coasts in the 5th century. Varieties of English From around 1600, the English colonization of North America resulted in the creation of a distinct American variety of English. Some English pronunciations and words â€Å"froze† when they reached Amer ica. In some ways, American English is more like the English of Shakespeare than modern British English is.Some expressions that the British call â€Å"Americanisms† are in fact original British expressions that were preserved in the colonies while lost for a time in Britain (for example  trash  for rubbish,  loan  as a verb instead of lend, and  fall  for autumn; another example,  frame-up, was re-imported into Britain through Hollywood gangster movies). Spanish also had an influence on American English with words like  canyon,  ranch,  stampede  and  vigilante  being examples of Spanish words that entered English through the settlement of the American West.French words (through Louisiana) and West African words (through the slave trade) also influenced American English (and so, to an extent, British English). Today, American English is particularly influential, due to the USA's dominance of cinema, television, popular music, trade and technology (i ncluding the Internet). But there are many other varieties of English around the world, including for example Australian English, New Zealand English, Canadian English, South African English, Indian English and Caribbean English.WHY IS ENGLISH SO IMPORTANT? Although a variety of languages are spoken all over the world, English is an important language to know. English is the language most international business is conducted in, it is used in more areas of the globe than any other and the only language spoken by more people is  Mandarin  (one of the languages in China). In many countries, the citizens have different tribal languages. Even though English is not a native language, the governments select English as an adopted national language.The government documents and laws written in English will be less subject to interpretation than if they had to be written separately in every tribal language. All school-related and workplace connections require a solid understanding of the E nglish language. If you are studying English at school, college or university, remember that getting an ‘A' grade in English is almost worthless, in terms of communication, if you cannot speak the language. Spoken English is used in the best careers, the best universities, and is increasingly being used at job interviews.REASONS TO LEARN ENGLISH 1) English is the most spoken language around the world. 1 out of 5 persons understands it! 2) Many of the most famous movies or songs are written in English! You’ll be able to understand them! 3) If you learn English, you’ll be able to visit most websites! 4) Speaking English is a tremendous asset for your professional career! 5) English is not hard to learn, compared to many other foreign languages! 6) Nowadays, we are surrounded by English (in non English speaking countries of course†¦). Understanding this language becomes more and more important! ) If you are a student, or just eager to learn, to understand Engli sh is almost mandatory since many publications are in English! 8) You will be able to visit the 45 countries where English is the official language! 9) But you will also be able to travel around the entire world! Even if you’re not going to an English speaking country, it is very likely that locals will understand you if you speak in English! 10) For the pleasure! Learning a language, especially English, is rewarding when you see you’re improving! Communicate with your friends in English! Dare To learn and Speak! ENGLISH AS AN INTERNATIONAL LANGUAGE

Todays Highly Competitive Business Environment Commerce Essay

In todays extremely competitory concern environment, there are a batch of companies that are viing with each other for concern and besides these companies have to be cognizant every now and so of a new market participant emerging with new thoughts, technological inventions and techniques that can hinder those bing market participant ‘s concern aspirations. The key to success for concerns is to be able to place that competition and to react to it, be able to invariably develop, get and accommodate, i.e evolve harmonizing to the market demand. This has bought frontward the construct of corporate entrepreneurship. The civilization of corporate entrepreneurship has to come from within the direction of administrations. With the intense competition among concerns, the modern-day manner of direction has given to strategic leading. Corporate Entrepreneurship is the civilization of advanced thought from within people in the administration that ensures sustained growing of companies ( Ra y & A ; Ramachandran 1996 ) . The motivation for entrepreneurship comes from the impulse to heighten client satisfaction ( Ramachandran 2003 ) and besides plan better for the hereafter. The motivation for entrepreneurship can besides be a response to the altering market scenarios that concerns face, whether it is from competition from challengers or in the chase of new concern chances. This sort of entrepreneurship was foremost started at Continental AG by Dr Von Grunberg, who fostered the thought of advanced thought among all staff at Continental when he started as the Chairman of the executive board in 1991. This corporate invention bought frontward the thought of profitableness among each concern unit of Continental AG. The company moved from a scheme of enlargement by acquisition to a growing scheme by profitableness. For this sort of advanced thought ( corporate entrepreneurship ) companies need leaders who are able to anticipate alterations, predict and program for the hereafter. This is what is known as strategic leading. Strategic leaders have multiple accomplishments but most of import among them are the interpersonal, conceptual and proficient accomplishments. They are besides adept at pull offing alterations. Under Dr Von Grunberg ‘s strategic leading, the company â€Å" put about implementing a re-orientation of the company ‘s concern † ( Bruch and Vogel 2001 ) . He encouraged the thought of entrepreneurship among all concern units of Continental AG and urged the company to â€Å" endeavor for the prima place in engineering † ( Bruch and Vogel 2001 ) as his sharp vision envisaged the spread and chance for the future technological market. He felt that the Sur market was saturated and Continental could hold non survived merely by being a Sur provider entirely. He put frontward a program for future merchandise and procedure inventions towards being a systems supplier by re-structuring the Research and Development division ( R & A ; D ) at Continental AG, it started to demo consequences, Continental AG moved in front from its dark yearss at the beginning of the 1990 ‘s and re-invented itself in the market. Corporate scheme must be in the custodies of strong leaders in the company and their strategic thought drives a company frontward. Strategic leading is non merely concerned with giving way to present schemes but besides future schemes for the company and programs in topographic point for those schemes. Strategic leading besides motivates employees by giving them the right way in front and fixing them better for the hereafter. 1b ) The 1990 ‘s saw a serious recession in Europe and the universe tyre industry was besides hit by this recession. Vehicle enrollment declined and the market shrunk. Continental was faced with bead in net incomes, units running on losingss and the coup d'etat command of Pirelli. This prompted a strategic alteration in its external and internal policies. Before looking into Continental ‘s strategic alteration, the factors responsible for those strategic alterations in Continental ‘s policy demand to be looked at and is discussed in the nest paragraph. In malice of the hard times talked about in the earlier paragraph, Continental pursued growing scheme and as a consequence suffered immense losingss ( 65 million euro in 1991 ) ( Bruch and Vogel 2001 ) . Pirelli, a rival of Continental at that clip wanted to try a coup d'etat of Continental which was non successful and at the terminal it was settled with Pirelli controlled block of portions being transferred to a bank pool and the going of Executive board president Horst W. Urban on May 10, 1991. Continental was besides confronting troubles incorporating the companies/tire trade names like Uniroyal, Semperit, General Tire etc acquired as portion of its growing scheme. â€Å" There were besides hapless net incomes in a figure of corporate divisions † ( Bruch and Vogel 2001, p740 ) . The company construction of Continental was bureaucratic and centralistic ( Bruch and Vogel 2001 ) . The corporate construction was managing â€Å" functional duties † alternatively of being market and client oriented. Most of the direction were involved largely in transporting out administrative responsibilities and lacked entrepreneurial skills/energy and strategic leading and that besides came down to the employees. To prolong in the extremely competitory market, Continental needed strategic alteration and those strategic alterations implemented by Continental are discussed in the following paragraph. More importance to profitableness and invention Continental shifted its focal point from being growing by acquisitions to more on stabilising the company ‘s profitableness and invention and no farther acquisitions. The inventions, Continental stressed would be achieved by the company through its ain entrepreneurial forces ( Bruch and Vogel 2001 ) . Dr Von Grunberg presented a 10 point plan which was designed to put more accent on company directors holding a clear net income orientation and besides be a leader in inventions and engineering. Restructuring the functional orientation in the tyre country Functional restructuring for the tyre country in 1992 saw the old â€Å" board countries of ‘Tire production ‘ and ‘Marketing/Sales ‘ responsible for auto and truck tyres † being dissolved and replaced by merchandise driven â€Å" board degree divisions of ‘Passenger Tires ‘ and ‘Commercial Vehicle Tires/Environment/Research ‘ . Net income orientation of service maps The demand for profitableness besides applied to serve maps like Information engineering. Continental AG outsourced its IT functions to another company which was jointly run by IBM and Continental. Marketing administration of auto tyre division Continental AG acquired a figure of trade names in the 1980 ‘s like Uniroyal, Semperit, General Tire, Viking etc. Their profitableness was looked after by a separate direction squad. One of the major jobs these trade names were confronting was that they were seemingly aiming the same clients and in fact seemed like each other ‘s rivals. Continental AG realised that and adopted a stance of market orientation, a displacement from trade name orientation at the terminal of 1993. Managers were given much more authorization in their parts and they were made â€Å" accountable for the consequences † ( Bruch and Vogel 2001 ) . They were besides given clip and infinite in covering with clients and understanding their demands. Cardinal coordination of decentral activities Even though decentralization of the assorted units/activities were pursued, cardinal functional countries like control, finance, engineering, buying â€Å" were retained as cardinal units † ( Bruch and Vogel 2001 ) . Dr new wave Grunberg â€Å" continued to exercise direct influence † ( Bruch and Vogel 2001 ) peculiarly in affairs of investing.2a ) How Continental fostered strategic invention ( use Porter ‘s value concatenation understanding )Any company who is looking to last in the long tally in the market must be able to rethink and reinvent its planning procedure in order to keep sustainable competitory advantage in the market. Whether it be through distributing the civilization of corporate entrepreneurship among direction and staff, through advancing strategic leading or through furthering strategic inventions. Inventions are portion of nucleus competences of houses and are indispensable for competitory advantage ( Bruch and Vogel 2001 ) . A careful analysis of Porter ‘s value concatenation ( a utile tool to analyze a house ‘s nucleus competences ) would uncover two really of import facts. The activities in which a house can prosecute competitory advantage can be either by making a superior cost advantage by which it offers the market and its clients a existent value for money or by distinguishing its constituents, merchandises and services from its rivals. Continental was faced with tough times at the beginning of the 1990 ‘s with the economic recession and its failure to react to altering times by redesigning its schemes and policies. However with Dr. Von Grunberg as the president of the executive board it identified the countries to turn to as respects to company schemes and focussed on furthering strategic invention civilization in the company with respects to core competences of distinguishing its constituents, merchandises and services from its rivals. Initial scheme of Continental after the assignment of Dr Von Grunberg in early 1991 ( as the Chairman of the Executive Board ) was to concentrate on the entrepreneurial strength and invention potency of its staff and directors. However that scheme changed with clip, â€Å" following the acquisition of Teves, ITT industries brake and chassis operations in 1998 † ( Bruch and Vogel 2001 ) when Continental went â€Å" beyond its ain operations into the value ironss of providers † ( Kotler 2003 ) in chase of systems supplier position ( Bruch and Vogel 2001 ) . Through endeavoring for technological promotion Continental was looking to distinguish itself from its rivals and one facet which Dr Von Grunberg felt that the company could do a difference is in the promotion on the technological forepart. He urged for invention from single employees from every individual section of the company. The attempts bore fruit and resulted in a new tyre line, Eco-contact in 1992 and development of a one phase Sur edifice machine in 1994 ( Bruch and Vogel 2001 ) . Continental invested to a great extent in Research and Development ( R & A ; D ) even during the crisis ( Bruch and Vogel 2001 ) and focussed on merchandise and procedure inventions ( instance analyze 7 ) within the tyre industry. A new engineering Centre was built up in Hannover, Germany. â€Å" The R & A ; D resources from Semperit and Uniroyal were all brought together in Hannover † ( Bruch and Vogel 2001, p744 ) . Therefore more than 1000 applied scientists and technicians were working together in presenting â€Å" market orientated inventions for car/truck tyres and automotive systems † ( Bruch and Vogel 2001, p744 ) . There were besides â€Å" research-development-engineering ( RDE ) meetings † where the research workers were confronted â€Å" with the demands of directors from market and client units to further new concern thoughts † ( Bruch and Vogel 2001 ) . Towards a systems provider for automotive industry Continental AG and its direction under the leading of Dr Von Grunberg in the 1990 ‘s realised that providers of complete systems ( alternatively of tyres or constituents merely ) will play the dominant function in the automotive industry of the hereafter ( Bruch and Vogel 2001 ) . The provider market of constituents and tyres was shriveling at that clip. It was at that clip that Continental realised that it could long longer remain as a direct provider of production of tyres merely. It needed to â€Å" integrate proficient human body constituents to organize complete systems to provide to the automotive industry † ( Bruch and Vogel 2001, p745 ) and the acquisition of Teves â€Å" to make a superior value bringing web † ( Kotler book, p71 ) Formation of a separate board country Automotive systems The board of Continental AG founded a separate board country in 1994 called the ‘Automotive Systems ‘ headed by Albert Beller, a former director at ITT Industries who had extended experience in the human body concern ( Bruch and Vogel 2001 ) . From production of 10000 tyres in 1994 in a affair of two old ages production increased to three million tyres ( 3 million ) . There were besides developments of series of advanced merchandise thoughts for the human body that came along during this clip, viz. TPMS, CECC, CASS, SWT merely to call a few ( Bruch and Vogel 2001 ) . These developments of advanced merchandise thoughts formed the footing for future value add-on and growing2b ) Compare and contrast Corporate administration and corporate societal duty patterns at Continental AG and Goodyear tyreCorporate administration at Continental AGCorporate administration is the manner a corporate is governed, the set of regulations, policies and processes that dictate the manner a comp any is administered or run ( University of Sunderland Handbook 2004 ) . Continental AG follows certain corporate guidelines, administration and codification of behavior which make up the Corporate administration patterns at Continental AG in conformity with subdivision 161 of the German Stock Corporation Act ( AktG ) . The Continental AG Executive board is in duty for the direction of the company as a whole. The executive board is formed of members who portion the assorted duties. The caput of the executive board is the Chairman of the Executive board and is responsible for giving the company the way it needs, including concern policy and overall direction ( www.conti-online.com ) . The Supervisory board is responsible for naming the Executive board and besides supervises and advises the Executive board. The supervisory board is besides represented by a Chairman who along with the president of the executive board discusses the company ‘s scheme and growing. The corporate administration patterns since 1990 ‘s under the able stewardship of Dr Von Grunberg disintegrated the centralized construction of operation of Continental AG and made concern units and concern directors more accountable to the net incomes and losingss sing their units. This developed more transparence in operation at Co ntinental AG. The Corporate Guidelines of Continental AG was reflected in the new Continental policy, the BASICS, the Continental AG corporate guidelines. It has reflected the vision, overall focal point by value creative activity ( Bruch and Vogel 2001 ) , concentrate on stakeholders, merchandises and services, corporate spirit, values and self-image of the Corporation since 1989. Code of Conduct of Continental AG Continental AG introduced a Worldwide Code of Conduct in 1996 that describes the basic values and rules which are adhering for all Continental employees during their mundane work and when covering with co-workers, clients and other company stakeholders ( www.continental-corporation.com ) . This was to further a long term successful relation with company stakeholders and clients.Corporate Social Responsibility patterns at Continental AGContinental AG understands the fact that a company ‘s success is non merely defined by its growing and profitableness but it besides defined by its societal duty, its lovingness for the society and the universe in general. Continental AG is committed towards sustained societal duty, called the Corporate Social Responsibility ( CSR ) ( www.cont-online.com ) . Continental takes into history environmental and societal facets into history in planing its merchandises and makes certain that its merchandises guarantee safety and convenience in route traf fic ( www.continental-corporation.com ) . The company is committed towards handling its staff in a responsible mode, guaranting they are happy, in good wellness and can keep a balance between personal and professional life. The company besides offers farther making and preparation and development chances for its staff. Continental AG besides supports and promotes resource salvaging merchandises to do certain that the environment is looked after.Continental AG works with the wider societal community in back uping programmes and undertakings on instruction, public assistance and athleticss ( www.cont-online.com ) . Continental AG follows the model of International Global Reporting Initiative ( GRI ) guideline in pulling up its Corporate Social Responsibility Report.Goodyear Corporate administration patternsGoodyear has a corporate administration commission to supervise all corporate administration activities. The commission consist of three or more managers appointed by the Board of Directors ( www.goodyear.com/corporate ) . The commission listens to stockholders suggestions for board members and besides reappraisals and assesses the corporate administration guidelines to do recommendations to the Board. Goodyear ‘s corporate administration patterns has led to innovative thought, merchandise optimisation and optimisation of client satisfaction and is apparent in its new policy of seven strategic drivers ( leading, concentrate on hard currency, low cost construction, leveraged distribution, constructing trade name strength, merchandise leading and advantage supply concatenation ) to better integrate and organize the concern activities so that they are more net income oriented, concentrate more on presenting client satisfaction, focal point on clients appeal on Goodyear ‘s cardinal trade names and better co-ordination with the supply concatenation for streamlined telling procedure concentrating on client and low operating cost ( www.goodyear.com/corporate ) ..Corporate Social Responsibility patterns at GoodyearGoodyear tyre is committed towards the society at big and besides the environment. Goodyear realises that to be a universe participant it must pay same attending to the environment as it pays to success and net incomes. Goodyear follows all relevant environmental wellness and safety guidelines non merely in relation to its workers but besides maintaining in head the planetary society and community in the topographic point in which it operates. The committedness to zero waste landfill in 2006 all was implemented to extinguish all waste from landfills ( www. goodyear.com/corporate ) . Initiative was besides taken for the decrease in the the usage of dissolvers, advancing energy efficiency and commanding wastage of H2O. Goodyear undergoes legion plants all over the universe affecting immature kids, adult females, backward communities to aware them of the dangers in route traffic and the safety measures that will do this universe a better and healthier topographic point to populate in. Some of the enterprises are adult females with thrust, trial coin kits, Nelson Mandela Business alliance to back up the HIV/AIDS people in Africa, kid safety place programme. In decision the corporate societal duty patterns at Continental are more concentrated towards safety and good being of its employees and the society at big, while the corporate societal activities of Goodyear tyres are more focused on the wellness and safety policy and advancing safety to the society at big. 3a ) The construction at Continental AG was extremely centralized and bureaucratic before 1992. This sort of stiff construction made Continental AG concentrate more on functional duties and as a consequence distanced itself from the market and its clients. This sort of construction did non let the chance to look into the wellness of the single units in the company and as a consequence it was hard to happen out or track the beginnings and grounds behind losingss and besides to keep person accountable for the losingss. However the restructuring of the functional construction in 1992 saw the board countries of ‘Production Tires ‘ and ‘Marketing Gross saless ‘ existent in the functional construction in 1991 being dissolved into ‘Passenger Tires ‘ and ‘Commercial Vehicle Tires/Environment/Research ‘ . Alternatively of giving separate duty to a selling team/department/unit, the new construction allowed both divisions to look into their produc tion and besides selling duties. The directors were responsible for reasonably much everything for their divisions and they were given far more freedom and liberty to show them and were responsible for the profit/losses. This fostered the civilization of invention and new thoughts non merely among directors, but besides the directors and the board encouraged entrepreneurial energy among staff. The concatenation of bid was much clearer ( organizational construction ) and this transparence made it possible to put targets/profit demands on top direction in those divisions. In 1996 â€Å" the organisational split up of the rider tyre division into the extremely profitable replacing concern unit and loss devising original equipment concern † made it possible to place the loss doing country from the net income devising country. The loss doing original equipment concern was brought back to gain doing under the leading of Dr. Kessel, who besides promoted the entrepreneurship among al l degrees of the company. But this organizational shingle up was of import as the company was able to work individually on that peculiar country and by 1997 it paid dividends. From 1992 onwards the direction at Continental AG felt that with the shrinkage of provider market in tyres and constituents, it could long longer remain as a direct provider of production of tyres merely, the automotive industry market was traveling more towards â€Å" providers of complete systems † ( Bruch and Vogel 2001 ) . It needed to â€Å" integrate proficient human body constituents to organize complete systems to provide to the automotive industry † ( Bruch and Vogel 2001, p745 ) and the acquisition of Teves â€Å" to make a superior value bringing web † ( Kotler book, p71 ) . The board of Continental AG founded a separate board country in 1994 called the ‘Automotive Systems ‘ headed by Albert Beller, a former director at ITT Industries who had extended experience in the human body concern ( Bruch and Vogel 2001 ) . The formation of a separate section ‘Continental Automotive systems ‘ in the corporate construction put greater acce nt on supply of complete systems and led to the development of advanced thoughts and entrepreneurial accomplishments for merchandises like TMPS, CECC, CASS, SWT etc. 3b ) Dr Stephen Kessel assumed the board chairmanship on June 1, 1999. He knew that it was a difficult occupation following in the footfalls of Dr. Von Grunberg, who was enormously successful in maneuvering Continental from its dip in the early 1990 ‘s and turn it into a net income devising company with an entrepreneurial mentality ( Bruch and Vogel 2001 ) . The major challenge for Dr. Kessel was keeping the corporate place of Continental and besides to keep the entrepreneurial energy among employees at Continental. He introduced a new policy known as BASICS which is creative activity of value that benefits all stakeholders with a clear vision and overall focal point ( Bruch and Vogel 2001 ) . Dr Kessel initiated a â€Å" company-wide balanced scorecard procedure for the intent of set uping certain guidelines within Continental † ( Bruch and Vogel 2001, p752 ) . In this he involved every individual section and devised a balanced scorecard for every individual concern uni t, which was to be reviewed yearly. â€Å" This provided a better handling of the corporate divisions utilizing fewer public presentation figures † ( Bruch and Vogel 2001 ) . Dr Kessel besides played a important function in procuring Continental AG ‘s technological border on competition and taking place in footings of technological invention with the â€Å" freshly founded Strategic Technology unit join forcesing tyres, human body, brakes and proficient merchandises determining company ‘s re-orientation to a systems provider † ( Bruch and Vogel 2001, p752 ) . He was besides instrumental in acquiring the â€Å" original equipment concern unit † back to gain doing with entrepreneurial activities and â€Å" acceptance of a strategic policy † of non clasping under the â€Å" automotive industry ‘s pricing policy † ( Bruch and Vogel 2001, p753 ) .

Compare and contrast two theories of child development. Drawing upon Essay

Compare and contrast two theories of child development. Drawing upon your study and research , justify your preference for one - Essay Example But, some organisations use the term infant from birth to age of three. Increased research and interest in the field of child development has resulted in new theories and strategies. But, among all these, theories proposed by Piaget and Vygotsky are most popular. Developmental stages In a new born child, process of connecting the nerve cells are rapid during the first 18 months, and sound, smell, sight, taste, and touch are the ways baby learn about the world. As babies learn to sit up, crawl, stand and then walk, the possibilities quickly expand, and are ready to experiment with toys and other materials. Generally the brain of the toddler is twice as active as adult, and during the period between 18 months to three years, structures of the brain that is sensitive to language and social emotional response develop.   The age between three to six years is the fastest growth period for the frontal lobe networks in a child, and the actions such as memory, processing, and problem solvin g are increasing during this period. During the preschool years, imagination and interaction play starting roles (Child Development Institute, 2010).   In the age of six to nine years, children are in the primary grades, and have gotten the hang of basic dexterity, language, and social skills. During this period they are eager to practice and refine them, and they like to challenge themselves, intellectually, with puzzles and games that test their growing knowledge. The maturation of the frontal lobe continues even in the adolescence period which falls from the age of nine to fourteen years.  During this age emotional regulation becomes greater, spatial working memory improves, speed and efficiency of thought increases, planning and problem solving skills increase, and scientific reasoning and ability to understand one's own thinking develops (Child Development Institute, 2010).   Piaget theory Piaget’s view of how child’s mind work and develop has been enormousl y influential, especially in educational theory. As he says, children cannot take certain tasks until they are psychologically mature enough to do so. According to Piaget, the mental development of a child is purely internal, individualist, and self directed. For understanding something new, child must construct it itself, and have to re-invent it. Whenever we teach something to the child he/she keep from inventing it itself (Ginsbury, H. Opper, S, 1979). Piaget Cognitive Development Stages. Source: Child Development Institute Almost all child progress through four different stages and they are all very distinct stages regard to cognitive development. The first stage is sensor motor, second stage is preoperational, third one is concrete operational and fourth one is formal operational. This is popularly known as Piaget’s stage theory as it deals with four stages of development (ECheat.com, 2005). The first stage in the child’s cognitive development is sensor motor. It occurs from birth to the age of two. During this period the child basically deals with what is presented to it, and learn about physical objects and is concerned with motor skills and the consequences of some of their actions. So, in this stage child would learn the concept of object permanence. The preoperational stage is the second stage of cognitive develop

The Philosophy that truth makes you free Essay Example | Topics and Well Written Essays - 500 words

The Philosophy that truth makes you free - Essay Example I live by this philosophy. I believe that it is every important for your every action to have a strong ethical and moral reasoning. You are always first answerable to yourself and then to others. If you are not ethically and morally correct, it is very difficult to be in peace with yourself. The above philosophy is not always easy to follow. There are many instances where an easy thing to do under a circumstance might not be morally or ethically correct. Also the easier way out might also have immediate consequences that can be beneficial. But in a long run, you end up in trouble or at loss. Hence, I strictly believe in doing the right thing rather than the easier one. Doing the right thing is not very easy. As easier way out has immediate benefits, doing the right thing might have negative consequences immediately. Hence, it is very tempting to take the easier way out. If not, you might end up hurting your closed ones and cause trouble to yourself. But over time the dots will connec t and the right thing to do always turns out to be beneficial. I always try to do what is morally and ethically right. Also the above main philosophy branches out into smaller philosophies which I follow. I never judge anybody. I believe that an enemy or an opposition is just someone with a different view point.

Children with Autism Extend New Words Research Paper

Children with Autism Extend New Words - Research Paper Example The research in the article was ostensibly to give the difference between the autism children and the normal children with reference to commonalities of objects extraction supporting of the category inference using the context of social-communicative (McGregor, Karla, & Allison, 2011). The different approaches given by the two groups considered in this study has a strong influence in education, for instance in the research findings, the children with autism were found to be notorious of extending nouns in relation to multiple exemplars and this was indicative that they are able to surpass the local perceptual biases (McGregor, Karla, & Allison, 2011). This is an exact opposite of their normal counterparts who suggested narrow extension. It is the deductive that children with autism can have a better grasp of knowledge and inference making that the normal children.The research in the article was ostensibly to give the difference between the autism children and the normal children with reference to commonalities of objects extraction supporting of the category inference using the context of social-communicative (McGregor, Karla, & Allison, 2011). The different approaches given by the two groups considered in this study has a strong influence in education, for instance in the research findings, the children with autism were found to be notorious of extending nouns in relation to multiple exemplars and this was indicative that they are able to surpass the local perceptual biase.

Computer-Based Crimes Research Paper Example | Topics and Well Written Essays - 1000 words

Computer-Based Crimes - Research Paper Example In this case, monetary reward is the goal of hacking. Some hackers may also hack into a computer system with the aim of revenging. Such a hacker may steal and distribute sensitive information that could hurt the business. During a hacking episode, a hacker may connect to a target computer through an open network. For instance, open wireless connection offers hackers a quick way of attacking a computer system. Hackers can also use exploits to compromise a host and use it to gain access into the target computer. Once the hacker compromises the computer, they are may steal unprotected information from the computers. Phishing Computer-based crimes may also entail wrongful acquisition of data and information about users for the purpose of misrepresentation. Users who have access to computer systems have various identities, which describe the users such s they address or bank details. There are times when criminal attempt to acquire date from users by false means. For instance, criminals c ould dupe users into providing their bank details to a website that appears to be genuine, but not (Onescu, Irea, & Blajan, 2011). With a successful phishing, the criminal may use the data from the user to commit crime or for financial gain such as purchasing items online. Among the many computer-based crimes, phishing has the highest number of occurrences. There are various ways of phishing users online. One common technique is the use of an email that may appear to be from legitimate from a legitimate source. Using such emails, the sender will convince the user to follow a link and perhaps fill some sensitive information into a form and upon clicking the submit button send the information to the user. A typical scenario will be a criminal sending an... This research paper not only describes most common ways that criminals use to steal your data or hack computer system, but also provides recommendations on how to prevent such events and to increase user awareness of computer-related systems. Over year, the number of computer-based crimes has been rising and there are no signs the pattern will change, at least for now. Computer crime refers to any criminal activity where criminals target a computer, or use computers to violate the law. In recent years, criminals have used computers to commit crime such as stealing credit cards from unsuspecting users. With the number of computer crimes growing, there is significant interest on how users can enhance their safety when using computers. This essay describes many issues, that could affect the computer industry with computer-based crime and ethical issues being the chief. Using computers, criminals can commit crimes such as phishing where they capture sensitive user data and possibly misus e them. However, increasing user awareness and using antivirus software can help prevent and mitigate this threat. The researcher states that organizations can implement decision to curb ethical issues such as software piracy where employees copy and install software without purchasing them. Being that those firms deprives software vendors of revenues, purchasing the software and creating awareness is a fair strategy of reducing the practice. This solution align with fairness approach because it allows the developers to earn money while making software firms pay for tools they use to earn money.

Tsunami Analysis Essay Example | Topics and Well Written Essays - 1500 words

Tsunami Analysis - Essay Example The process of research is the backbone to the preparation of any piece of academic writing. Research involves the processes of acknowledging sources, avoiding plagiarism, in-text referencing and preparation of references. According to an article from the University of Canberra, many students write their academic papers based on the ideas of other writers or authors. As a result, it is proper for these students to acknowledge sources since it gives credibility to the source or piece of writing being prepared. The acknowledgement of sources helps in supporting research conducted by the student or researcher. The article further clarifies that acknowledgement of sources gives authority to a piece of writing while at the same time it helps in avoiding plagiarism. Plagiarism is a crime that many students usually commit knowingly and unknowingly which can be avoided by properly acknowledging sources (Harbord, 2007). Finally the article gives examples of pieces of writing that could be con sidered as academic. Academic writing assignments include dissertations, literature reviews and annotated bibliographies which are commonly written by students. Dissertations can be short or long pieces of writing while literature reviews is a piece of writing that gives an overview of a research question or issue. Annotated bibliographies are also used in summarizing sources listed in the reference list and they are effective is shading light into the general idea expressed by the writer (Harbord, 2007). Different academic writing styles make use of citation styles such as APA, MLA and Harvard in acknowledging the sources from different authors. Generally, the article was important in giving... The paper tells that Asian Tsunami of the year 2004 did not spear the environment since several coastlands where the coastlines were redrawn leading to change in coastlines. For instance, the Andaman and Nicobar islands were severely destroyed by the Asian tsunami. Sea creatures were not speared in the aftermath of the tsunami as many sea animals were killed especially around the epicentre of the undersea earthquake. Once the ocean moved a lot of damage and catastrophe were noticed within a short period of time. The devastation led was noticed by the International community and many countries came along to the aid of the affected countries and people. Australia was one of the countries that came to the aid of the affected regions and people in the Asian region. Several Australian tourists who were holidaying in the region were evacuated with the help of the Australian governments. The tsunami was massive and it reached the coast of Australia but it did not cause a lot of damage. Aust ralia, the United States of America and several European countries mopped up funds and personnel aid to the Asian countries hit by the tsunami. Many people were displaced by the tsunami and they were in dire need of help thus help was extended to them. Most of these internally displaced people (IDP’s) lacked food, shelter, water and health services hence international community in conjunction with aid agencies such as the Red Cross and Medicine San Frontiers.

Critique of a text Essay Example | Topics and Well Written Essays - 750 words

Critique of a text - Essay Example Unfortunately, this article does just that. ‘Inconvenient lives’ is an insight into the reasons why humans resort to abortion, supported by statistics and facts and the writer’s own vehement anti-abortion views. Bork, in this article, answers the questions whether abortion is always killing of a human being and is it done mostly for convenience? He takes the stand that abortion is akin to taking a human life by stating scientific research regarding how human life begins; drawing comparisons between a fetus and an elderly human being; discussing the various reasons through statistics as to why women opt for abortion and criticizing the views of some of the pro-abortion advocates. The writer draws the conclusion that abortion is an immoral act and the reasons behind committing it are irrational. He believes that women solicit it because it seems to be the most viable and convenient solution for their own multiple problems that might arise due to unwanted pregnancy. The writer opens the argument by giving the summary of how a fetus comes into being and develops into a full-fledged human being. According to him, killing the organism formed after the fusion of a male sperm and female egg is like killing a human being. It is quite evident that the writer cannot demarcate between a human tissue (the zygote) and a living person (the mother). By stating scientific and medical opinion he is just trying to impose that this human tissue is important enough to have rights of its own. It shall be most unfortunate however, to grant it rights equal to or superior than that of a woman which is a human being, all flesh and blood with thoughts and emotions. It is an absurd comparison that only diminishes the value to a woman. Much dramatic light has been thrown on the rights that the fetus should be granted but at the end the writer himself admits that â€Å"†¦the fetus cannot survive

Art, Self & Knowledge - Aesthetics Book Review and Thought Essay

Art, Self & Knowledge - Aesthetics Book Review and Thought - Essay Example Being able to make sense of these basic ideologies in art, one is then able to understand the role of art in changing how one experiences the world. Artwork incorporates the above stated elements, without the basic interaction and incorporation of them; the experience of art would be different and non-sensible. This essay endeavors to breakdown the elements of artwork experience to understand and make sense of artwork from the general perspective. The first issue that is incorporated is understanding the basic idea of what exemplarization is and the premises it is rooted. Exemplarization is the use of exemplar representation to stand in for a class of objects. The basic ideology is exemplarizarion is that when one engages in artwork, there is usually some information that he requires reception, this, by whoever the artwork is directed (Keith 2). To achieve this, the artist has to incorporate the use of exemplar elements of a group of object to enable the person who beholds the work to understand that the exemplar used stands for the intended group of objects. Isenberg’s theory contrasts the ideology of using examples to gauge the perception of the people who behold the art to the other ideology. His ideology known as exemplification entails taking a course of critical discourse in o rder to understand the art form in display. As one beholds the art of any form, from his own perception he creates an understanding of what information the artist is trying to relay. In the process of perception, content is created. This is to mean that the content of art as was originally intended by the artist might slightly or majorly change, according to how one perceives it. This ideology could be relayed proper form of understanding when looking at such a popular painting as the Mona Lisa by Leonardo Da Vinci. The Mona Lisa portrait was associated with

Sequences of Development Essay Example for Free

Sequences of Development Essay The explanation of the sequence and rate of aspect of development from birth to 19 years. Ans. Following the timeline given the below illustrates these sequence of development from birth : 0-6 months – At this stage, the baby has just come out of the womb. There is a huge reliance on the environment and the mother for the survival of the baby. The baby is learning aspects of movement and coordination. He/she is grasping more awareness of surroundings. Food and warmth is exclusively supplied by the mother. 6-9months – The awareness of him/her to the environment becomes sharper. The muscle coordination and movements of the baby become more definite. The baby becomes more â€Å"free† with the environment and interactive. At this stage the young tot can crawl and sit up confidently. 9-12 months – Judging by the baby’s growth, (physically and mentally), It can be said that he/she is moving into the â€Å"toddlers stage†. Here he/she is taking some steps gradually. This stage is quite important in infancy as the muscular development is getting quite advanced. The child is aware of other children around him/her and is interacting with them. 2-24 Months – A lot of more definite changes are happening in the child’s life at this stage. He/She is moving into a greater deal of psychological development. Also, the mental development at this stage is getting quite advanced. The child is learning how to be more reliant on his/her own judgements and interestingly, a lot of changes in behavior can be seen at this stage. The child i s much more aware about the environment and can choose options on what to play with, how to play e. t. c. He/she becomes more responsive to education as the brain is much more advanced at this stage and actually â€Å" is eager to learn educational stuff†. The stage is vital in getting a child educationally involved as he/she is â€Å"ready to take on† so to say. 2-3 Years A behavioural pattern emerges here. The child suddenly starts to become a bit resolute and wants to have his/her own way. There is a certain amount of self dependency that is seen here and not seen in earlier stages. It might give his/her parents a fright and they can start to think if there is something wrong with the child. The brain is getting much more developed and the child is eager to learn. There are definite physical changes as well. The body becomes less susceptible to easy injury as the child’s skin toughens. He/she also becomes more immune to infection. 3-5 Years – The child is thinking like a â€Å"mini adult†. There is more confidence in speech. More assertion in expressing self. The child is looking more at the â€Å"behavioural pattern† of his/her parents and other people he/she is in care with. This is one of the most if not, the most important stages in the childs growth pattern as this is where the â€Å" Character forming† element can begin and will definitely form the rest of the child’s life. The main concentration on children at this stage must definitely be a form of positive character development and essence on positive thinking and acting. The child will grown from this stage into more adult ways of thinking and positive self reliance will result. For instance, some children may start to learn how cook and feed themselves even at this stage!! As the physical out look of the child takes on a more mature form, the child’s identity starts to express itself and in a psychological and social sense, the child takes on his/her awareness of self. 5-8 years The child is taking on more responsibility and is seeing him or her self as â€Å"part of the world â€Å" so to speak. The environment takes on a different dimension with him or her and a lot more emphasis is given to friendships and what they mean. The behavioural pattern in the child at this stage is formed for life. The child is having his or her own identity and is willing to share it with the world. An opinion of things start to take form in his or her own mind and as a consequence, certain forms of behaviour emege. It is important to note that at this stage of the child’s development, he or she is directly influenced by what mum or dad says and can be heavily affected by what is said to him or her. This is the stage where abuse can be much more destructive. As he or she may form opinions and be influenced by them easily, life’s truths and hardships will need to be passed down in a very â€Å"gentle† manner to him or her so there is understanding that these steps are taken for the child’s own good. 9-11 Years – The difference between boys and girls between them individually and to each other start to appear sharper and more permanent. The girl child sees herself as more expressive, will start to â€Å"grow â€Å" (in clear psychological and social terms) more and be more assertive. Despite this show of bravado, there is still a huge reliance on adults especially the parent or guardian. The males in their own case , will take strength from being in packs and express themselves more openly. There is a clear segregation of the different sexes at this stage and probably for the first time, a clear distinction between the physical characteristics of each other start to appear to the male/female child and an hints of an attraction start to emerge although initially very very subtly. Despite all this, the child is still very very dependent on his/her mother indeed. 1-19 Years – These years are more environment dictated to the child’s development than ever before. As the child starts to see more of what adults do (especially in the mid teenage years), he or she copies and will start to act it out. For instance, a boy may start to take interest in adult discussions more than before and will be spending time asking dad and mum certain questions. It is essen tial that parents and guardians spend much more time with their teenage children in understanding†them. This has been a very important aspect that has been lacking in parent/children relationships over the years. As this child in this case grows up into ages 14,15, 16, there is a natural â€Å" I wan to know all† syndrome. The support of the parent in understanding the psyche of their children will greatly influence and help them in the child’s journey to becoming an adult. As this is a very important aspect of his/her life, every support must be given from other adults to let this teenager know that life isn’t that challenging as an adult and welcome him of her into this final stage of development in life as one of them with mistakes to learn from and life to live in. Difference in the â€Å"sequence and the rate of development† The sequence in development in a child show the journey through each stage of development in a child and how this child moves through them. The rate of development highlights the progressive time span the child develops from childhood into teenage years. †¢ An explanation of how children and young people’s development is influe nced by {a} A range of external factors : 1, Socioeconomics – The wealth status of a child’s parents and economic environment will inevitably reflect on the child’s development. Children do depend on food, water, warmth and a suitable environment to move about freely. In some countries in the world, this basic requirement is a tall order and inevitably, the level of development in these kids is adversely affected. The access to quality education could also be impeded hence affecting a child’s intellectual, mental progress in life 2, Nutrition – nothing needs be said much about this factor as it is impossible to child to grow as he or she should without adequate food and water. This is key as food and water do have the biggest role to play at this stage of a child’s life. This is not just about three square meals a day but also a balanced diet which will include Proteins, carbohydrates, mineral salts and vitamins. 3, Family and Society – The major psychological development in a child’s life is fed through his or her family (in this context the father, mother, brothers and sisters and cousins external family). As we learn certain ways of life and conduct from our family members, a child will inevitably, pick up certain forms of habits and behaviour which may or may not be socially favoured. The set of friends a child mixes with can also influence the way he or she sees things hence influences the level of development in his or her psyche. 4, Physical Environment – The environment has a part to pay in physical development and otherwise in a child as there are different elements that makes up an environment for a child. E. g some environments such as war zones may not be the best place to bring up a young child.. There have been very strong images of children in Sierra Leone carrying guns and shooting people at a very tender age. Also, it was reported that a lot of children died in Japan following the second world war due to heavy radiation from the atomic bomb . It is not difficult to see why it is said that a child is the product of his/her environment. (b) A range of personal factors 1, Pregnancy stage : If the child while in the womb has been dosed with cocktails and cocktails of drugs, this will in effect, affect the child long term. The child could develop problems with breathing or even more permanent damage to the blood or other organs in the body. This is found quite common in developed nations especially in the west e. g here in the UK. This will be a debilitating situation to the child in their later life. 2, Health – Health problems can be genetic or caused by environmental factors. If the environment a child is raised up is not conducive, the child can be adversely affected by suffering from different diseases such as Cholera, Measles, Polio and so on. In over crowded and poorly ventilated areas, airborne diseases such as asthma, tuberculosis may spread and affect children more easily. , Physical Disabilities – This applies especially in cases of mental disability e. g downs syndrome, degenerative mascular dystrophy and these can restrict a child from exercising their God given abilities to do certain things and carry out certain tasks. This can also be seen in physically disabled children as they are not able to run and perform certain physical tasks. Their development as individuals is severely affected. â € ¢ How Current Practice is influenced by A) Theories of development There are many theories in which the most important influential factors ffecting the growth of children and young ones are based. For simplicity, they can be put into three broad areas which cover what the earlier child behavioural psychologists and sociologists based their conclusions. In terms of children’s educational needs ( on which this question is based on), there are three main areas to consider : 1, Maturationist Theory : This theory is based on the work carried out by Arnold Gessell. He advocated that the development occurs due to biological factors in predictable, sequential stages over time (Hunt 1969). The general belief by child education specialists is that children will learn automatically and naturally as they grow older (Farquhar and Stein,1993). With this theory comes the preparation of children at certain times for basic education. If a child can recite the alphabet, then they are with time and patience by the parents and guardians due for Schol. It is a very stage related progress. Being ready for nursery school, will be a stage when they can perform well in Arithmetic (sums) and can also display a good grasp of basic word spelling. In the current time, this is a method used or applied by schools for children when they seem to be lagging behind on the average level of learning. (2) Environmentalist Theory : With the environmental influence as stated earlier playing a significant part in the overall growth and development of a child, the educational side is revealed by John Watson and B. F Skinner for example, as a contributory factor. The idea is that children learn a lot from their environment and surroundings and as a result, can pick up â€Å"inspiration† in learning from how they can correlate what they learn with what goes on around them. An example of this is when the child can respond to what is on going in the class room that child has been placed. Learning qualification so to speak is based on what the child can see happening around him or her rather than an actual educational assessment. An example of this is the assessment given to children back in Africa in the 1960/70’s. In order to qualify for Primary School education, the child is asked to place his arm over his head in order to see if the hand can reach the ear lobe on the other side of the head. If the ear lobe is reachable, the child is accepted wether in the real sense of the word of assessment he is qualified or not. Children that suffer from slower learning under this theory are brought to be encouraged to use the environment around them as a teaching tool. (3) Constructivist Theory : The theory relates to the idea that children pick up learning attributes for development faster by interacting with friends and family In other words, the rate of learning is faster if the child can see close family as mum and dad as well as close friends around him or her while study. Theorists such as Jean Piaget and Maria Montessori conclude that the children actually â€Å"initiate† the whole learning process. An example can be seen when a toddler suddenly picks up a plastic bowl toy from the ground and places the lid on top. Parents can encourage their children in story telling activities at home and other activities that encourage reading out letters and counting. In the event of difficulty in learning, the child is given more close assessment and detailed teaching guides are put in place to give the young tot some more rigorous level of coaching.

Change Management In Sony Pictures Management Essay

Change Management In Sony Pictures Management Essay In 2008 Amy Pascal (Co-Chairman, Sony Pictures Entertainment, Chairman, Motion Picture Group, Sony Pictures Entertainment) and Michael Lynton (Chairman CEO, Sony Pictures Entertainment) engaged The Energy Project as a part of an effort to create a culture in which employees felt energetic and excited about coming to work every day. Beginning with the senior team, our facilitators delivered our curriculum to some 500 managers and leaders. More than 90% said it has helped them bring more energy to work every day. Almost 88% felt that it has made them more focused and productive. We trained more than a dozen Sony internal facilitators to deliver our work, and by April 2010, some version of our curriculum will have been delivered to all 5500 Sony Pictures employees around the world.   In the midst of a severe recession, and a dramatic industry-wide decline in DVD sales, Sony expects to record one of its most profitable years ever in the fiscal year ending March 2009.   TABLE OF CONTENTS INDEX PAGE NO. Introductionà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. Literature review Change Why change management Discussion of Change Management Theoriesà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. Plan Do Check Act Lewins Freeze Phases Issues to Changeà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦.. Implementation of Change Managementà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. Transformation in Sony pictures Overcoming resistance in employeeà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ Sustaining changeà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ Conclusionà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦ Referencesà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. Appendixà ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦Ãƒ ¢Ã¢â€š ¬Ã‚ ¦. INTRODUCTION Sony Pictures Entertainment (SPE) was formerly known as Columbia pictures entertainment, headquartered in Culver City, CALIFORNIA. The company was founded in 1987 and it was renamed Sony pictures entertainment in 1991. It is a subsidiary of Sony Corporation of America (SCA), a subsidiary of Tokyo-based Sony Corporation. SPEs global operations encompass motion picture production and distribution; television production and distribution; digital content creation and distribution; worldwide channel investments; home entertainment acquisition and distribution; operation of studio facilities; development of new entertainment products, services and technologies; and distribution of entertainment in more than 140 countries. The companys slogan is Sony like no other. SPE recorded total sales of $7.6 billion for fiscal year ended March 31, 2010. Key people of SONY PICTURES are Howard Stringer (Chairman, President and CEO of  Sony Corporation),Michael Lynton (Chairman CEO, Sony Pictures Ente rtainment),Amy Pascal (Co-Chairman, Sony Pictures Entertainment, Chairman, Motion Picture Group, Sony Pictures Entertainment), Jeff Blake (Vice Chairman, Sony Pictures Entertainment). Sony Pictures Plaza in Culver City, California LITERATURE REVIEW CHANGE: Change is all around us in different types and categories; it can be brought by us or can come in any way to us. Change is the way through which future enters your life. Future is coming fast; we cannot predict but only react when we face it. Steven Kerr Why change management? Changes can come yourself or it can come in ways that give you little choice about its what, when, and how. Fighting against change slows it down or diverts it, but it wont stop it however. If you wish to succeed in this rapidly changing new world you must learn to look on change as a friend one who presents you with an opportunity for growth and improvement. The rate of change in  todays world  is constantly increasing. Everything that exists is getting old, wearing out and should be replaced. Revolutionary technologies, consolidation, well-funded new competition, unpredictable customers, and a quickening in the pace of change hurled unfamiliar conditions at management. Realities of Todays  World   The magnitude of todays environmental, competitive, and global market change is unprecedented. Its a very interesting and exciting world, but its also volatile and chaotic: Volatility  describes the economys rate of change: extremely fast, with explosive upsurges and sudden downturns. Chaos  describes the direction of the economys changes: were not sure exactly where were headed, but we are swinging between the various alternatives at a very high speed. To cope with an unpredictable world you must build an enormous amount of flexibility into your organization. While you cannot predict the future, you can get a handle on  trends, which is a way to take advantage of change and convert risks into  opportunities. DISCUSSION OF CHANGE MANAGEMENT THEORIES Plan Do Check Act   Plan, Do, Check, Act is a cycle of activities designed to drive continuous improvement. Initially implemented in manufacturing, it has broad applicability in business. First developed by Walter Shewhart, it was popularized by Edwards Deming. It originated in the 1920s with the eminent statistics expert Mr. Walter A. Shewhart, who introduced the concept of PLAN, DO and SEE. The late Total Quality Management (TQM) guru and renowned statistician W. Edwards Deming modified the Shewhart cycle as: PLAN, DO, STUDY, and ACT.PDCA  (plan-do-check-act) is a four-step problem-solving process typically used in  business process improvement. It is also called as Shewhart cycle, Deming cycle, PDSA (PLAN DO STUDY ACT),PDCA (PLAN DO CHECK ACT). It reduced error rate during implementation the Plan, Do, Check, Act cycle in manufacturing.This Act is useful for change management. The PDCA cycle should be repeated again and again for continuous improvement. PLAN: Establish the objectives and processes necessary to deliver results in accordance with the expected output. By making the expected output the focus, it differs from other techniques in that the completeness and accuracy of the  specification is also part of the improvement. PROCEDURE- Recognize an opportunity and plan a change. DO: Implement the new processes. Often on a small scale if possible. PROCEDURE- Executes the plan, taking small steps in controlled circumstances. CHECK: Measure the new processes and compare the results against the expected results to ascertain any differences. PROCEDURE- Review the test, analyze the results and identify what youve learned. ACT: Analyse the differences to determine their cause. Each will be part of either one or more of the P-D-C-A steps. Determine where to apply changes that will include improvement. When a pass through these four steps does not result in the need to improve, refine the scope to which PDCA is applied until there is a plan that involves improvement. PROCEDURE- Take action to standardize or improve the process. Benefits of the PDCA cycle: daily routine management-for the individual and/or the team, problem-solving process, project management, continuous development, vendor development, human resources development, new product development, and process trials Lewins Freeze Phases- In the early 20th century, the psychologist Kurt Lewin developed the model known as Lewins Freeze Phases and which still forms the underlying basis of many change management theories models and strategies for managing change. His model suggests that change involves a move from one static state via a state of activity to another static status quo -and all this via a three-stage process of managing change: unfreezing, changing and re-freezing. Unfreezing: Faced with a dilemma or disconfirmation, the individual or group becomes aware of a need to change. Changing: The situation is diagnosed and new models of behaviour are explored and tested. Refreezing: Application of new behaviour is evaluated, and if reinforcing, adopted in figure 1 summarizes the steps and processes involved in planned change through action research. Action research is depicted as a cyclical process of change. Figure Kurt Lewins change model recognizes that people derive a strong sense of identity to from their environment. It also recognizes that they like the safety, comfort and feeling of control within their environment. ISSUE TO CHANGE Our CEO, Tony Schwartz first met with Sony Pictures Entertainment (SPE) co-CEOs, Michael Lynton and Amy Pascal, in the summer of 2007. Pascal and Lynton saw the work of the Energy Project as a way to bring to life their vision of making Sony the most desirable studio to work for and of building a culture of high engagement. Initially, Tony worked with Lynton and Pascal and their team of 17 direct reports. The initial focus was on how they managed their own energy individually, and as an intact team. This senior group found our curriculum sufficiently valuable that they asked to brong it to the top 500 executives, all vice president or above.   A 2007 Towers Perrin survey of nearly 90,000 employees worldwide, for instance, found that only 21% felt fully engaged at work and nearly 40% were disenchanted or disengaged. That negativity has a direct impact on the bottom line. Towers Perrin found that companies with low levels of employee engagement had a 33% annual decline in operating income and an 11% annual decline in earnings growth. Those with high engagement, on the other hand, reported a 19% increase in operating income and 28% growth in earnings per share. Nearly a decade ago, the Energy Project, the company I head, began to address work performance and the problem of employee disengagement. We still believe that enduring organizational change is possible only if individuals alter their attitudes and behaviors first.  Weve come to understand that its not possible to generate lasting cultural change without deeply involving an organizations senior leadership. IMPLEMENTATION OF CHANGE MANAGEMENT Once people understand how their supply of available energy is influenced by the choices they make, they can learn new strategies that increase the fuel in their tanks and boost their productivity.      They include practices such as shutting down your e-mail for a couple of hours during the day, so you can tackle important or complex tasks without distracting interruptions, or taking a daily 3  PM  walk to get an emotional and mental breather. Two fundamental shifts-   We encouraged Sony to make two fundamental shifts in the way it manages employees. We also created a three -day version of a new way of working that included a renewal day that provided participants with specific techniques to improve the quality, quantity and focus of their energy. This day featured individual consults with a nutritionist, exercise physiologist and massage therapist as well as group circuit training, yoga and meditation. Group coaching was offered during the 3 day sessions and then on twice more two and four weeks after the end of the session. The purpose of the coaching was to support the participants in successfully launching and sustaining the rituals they built once they had returned to the challenges of their daily life. Tony continued to work with Pascal and Lynton a senior team on a quarterly basis throughout 2008 to help them model the behaviors they learned and to drive the work down through their own teams. TRANSFORMATION IN SONY PICTURES Sony pictures went through a transformation in order to embrace energy building and renewing rituals at all levels. Out of the 3000 employees of the 6300 employees of Sony have gone through the energy management program. This summer 1700 more will be covered from Europe, Singapore, and Latin America. OVERCOMING RESISTANCE IN EMPLOYEE The reaction of the program has been overwhelmingly positive. 88% of the participants say, it has made them more focused and productive. Some 90% of them reported that as a result of the work, they began bringing higher levels of energy to work every day. 84% say they feel better and are able to manage their jobs demands and are more engaged at work. Sonys leaders believe that these changes have helped boost the companys performance. E.g. in spite of recession also Sony pictures had its most profitable year ever in 2008 and one of its highest revenue years in 2009. SUSTAINING CHANGE For sustaining change of the Sony Pictures, there are some important points which must keep in mind. These are as under: Employee should be highly engaged. Employee should be friendly. High performance culture. As a leader, you have myriad opportunities to set the right context for your employees to replenish their energy. Its all about providing examples for others and creating a safe environment. DOS AND DONTS FOR IMPLEMENTATION OF CULTURAL CHANGE Management is doing things right; Leadership is doing the right things. -Peter Drucker STRATEGIES OF A POSITIVE CHANGE So that Sony pictures can progress. Conclusion CHANGE STARTS AT THE TOP AND BEGINS ON DAY 1. REAL CHANGE HAPPENS AT THE BOTTOM. IN ORDER TO CHANGE OTHERS FIRST YOU SHOULD YOURSELF AS LYNTON AND PASCAL DID. E.Q IS ONE OF THE KEY ELEMENTS TOWARDS POSITIVE BEHAVIOURAL CHANGE WHICH ULTIMATELY LEADS TO THE GOAL OF A SUCCESSFUL CHANGE MANAGEMENT. STRONG CULTURAL VALUES ACTS AS A MAGNET IN THE SUCCESS OF A COMPANY WHICH BINDS AN EMPLOYEE IRRESPECTIVE OF THE EXTERNAL FACTORS LIKE RECESSION OR ECONOMY.

Handmaids Tale - Conventional Relationships and Love Essay -- Margare

In today’s society, a ‘conventional’ relationship between a man and a woman is easily defined. It is one based on freedom of choice by both partners, equality of gender, and emotional attachment. It is acceptable to say that in Atwood’s novel, The Handmaid’s Tale, none of these are permitted. This book shows a society completely unlike our own, one that has been constructed on the Old Testament, where women are seen as ‘biological vessels’ and are obsequious to men, and there is no place for ‘romantic love’. The setting of The Handmaid’s Tale – known as Gilead – is a totalitarian government, originally based on Old Testament patriarchy. This structure forbids rival loyalties or parties, so all loyalty must be for the group of men that govern the State. Such a structure means that women are assigned ‘roles’ according to their biological ‘usefulness’. These ‘roles’ are divided into six legitimate categories of Wives, Daughters, Aunts, Handmaids, Marthas and Econowives. Each category of women is required to perform their task properly, whilst obeying the rules set down for them by the patriarchal government. To illustrate, each group has different functions in the society, but still no one woman is able to act as an individual. The handmaids, for example, have been reduced to the ability to create another life, their fertility – â€Å"We are for breeding purposes†¦There is supposed to be nothing entertaining about us, no room is to be permitted for the flowering of secret lusts†¦We are two-legged wombs†¦Ã¢â‚¬  (pg.) With each rule that governs their lives comes a punishment for disobeying it. Though being unable to express any sort of individuality is difficult for the women of Gilead, the thought of being hung at a ‘Salvaging’ or t... ...t†¦Maybe he even likes it. We are not each other’s, anymore. Instead, I am his.† (pg 191) This doubt is overtaken by her love for him, as it should in all sturdy relationships. So when it comes to asking Luke about her thoughts – â€Å"†¦I was afraid to. I couldn’t afford to lose you.† (pg 192) Her need to be loved by him had taken over her idea that he enjoyed the power, she couldn’t live with out his love. The ritual relationships of the regime leave the contenders feeling powerless and trapped within the rules of their roles. Despite this imposed ‘role-playing’ true relationships still exist – in secret – since it is in the nature of the human condition to form emotional attachments and to love. In the end, Atwood makes it clear that it is our ability to love that makes us human and this cannot be denied. Works Cited Atwood, Margaret. The Handmaids Tale.

Handguns in America: To Ban or Not to Ban Essay -- argumentative, persu

Handguns in America: To ban or not to ban. Americans should be able to have, own and carry handguns if they feel the need to protect them. It’s a statement that is a topic of major debate and has been for years. There are proponents and oppositionists with regards to handgun laws and rights. Both sides have strong, seemingly valid arguments. In the end, we should have that choice. One of the strongest arguments for banning handguns: An increase in the availability of handguns equals an increase in crimes using handguns. â€Å"Handguns were used in murder more than all other weapons combined.† Page 75 (Every handgun is aimed at you) Josh Sugarman is for banning handguns arguing, the higher number of handguns, and the higher number of crime. That fact may be accurate according to the FBI’s Uniform Crime Reports. However, who is to say about the likely hood of the murder occurring regardless if the gun was available or not. If someone has a gun, they are more likely going to use it. But if someone is murder-minded, they will commit the murder, regardless of the weapon. To argue this point further, John R. Lott Jr. in his book The Bias Against Guns, mentions a study from 1977 to 1992. The research showed that the states that adopted right to conceal laws had a decrease in crimes with guns immediately following the passing of those laws. (pg 228 the bias against guns) Suicide and handguns: â€Å"†¦.the ready availability of handguns in the moments of despair takes thousands of lives each year.† (page 35 Every handgun is aimed at you) The American Foundation for Suicide Prevention states that: â€Å"Firearms account for 50 percent of all suicides. Death by firearms is the fastest growing method of suicide.† Just as the murder-minded individual h... ...ection of this site, deals specifically with statistics on firearms and suicide rates. Sowell, Thomas. "RealClearPolitics - Judges, the Constitution & Gun Control Laws." RealClearPolitics. Creators Syndicate Inc., 29 June 2010. Web. 10 Mar. 2012. The author is a general columnist and writes political articles including publishing weekly articles in Forbes magazine. He is a respected top economist. His article shows the author’s view on how stricter laws will increase gun violence. Sugarmann, Josh. Every Handgun Is Aimed at You: The Case for Banning Handguns. New York: New, 2001. Print. The author is the executive director/founder of Violence Policy Center. He has published two books on the subject of guns and has written many articles for several newspapers across the country. This book looks at gun violence in America and why we should completely ban handguns.

ronald reagan: a true american hero Essay -- essays research papers

Reagan: A True American Hero†   Ã‚  Ã‚  Ã‚  Ã‚  Ã¢â‚¬Å"We will continue our quest in space. There will be more flights and more space shuttle crews. And, yes, more volunteers.†   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  -Ronald Reagan   Ã‚  Ã‚  Ã‚  Ã‚  Ronald Reagan, viewed by some as a true American hero, was as stupendous as presidents can be. His dramatic speeches and down-to-earth personality made people proud to be American. Ronald Reagan seemed more then American. He was a patriot. Ronald Reagan cared deeply for the American people as well at their values. Our nation now felt, with Reagan’s assistance, united. After a nation torn apart by the specter or war, Ronald brought the people together again. However, disaster can unite or divide a country. At a difficult time, when the Challenger exploded, Ronald Reagan inspired his nation to realize that we are modern day explorers, and disaster may be the price that must by paid.   Ã‚  Ã‚  Ã‚  Ã‚  Certain elements in Ronald’s life prepared him to be an effective ruler at a critical time. Reagan did not start out as a man of politics. In fact, he made his debut as an actor. Although he never made it to Hollywood, he would often appear in grade â€Å"B† romance films (Fox V. 73-80.) In his early years of politics, 1964 to be exact, Ronald supported and rallied for Barry Goldwater, a republican presidential candidate. It was a strange twist of irony, because at the time, Reagan was an ultra liberal. This may have come from the preposterous fact that Reagan knew very little about politics. It was said that Barry Goldwater drew Reagan to the more conservative side of politics. When Reagan finally began to get enthralled with politics, he ran for governor of California. He got elected in 1966 (Fox V 90-103.) Since Reagan was very liberal in a turbulent time, he used superflous police force in events which he deemed â€Å"riots.† Because of this, he was an outcast by the minority community. Since Ronald Reagan was very liberal, he had an open mind to influences. In his early acting years, he was a member of the Screen Actors Guild, where he learned small-scale government procedures (Fox V. 73-80.) Reagan was also a supporter of Franklin Delano Roosevelt, who... ...h. Patriotism is soaked in his speech. He continues mentioning how the nation must mourn their loss. Reagan acknowledges the obstacles and the challenges the crew overcame. He then mentions the names of the perished crew to commemorate their death. He then gives an apology to all the school children who witnessed the tragedy on live TV. He assumes his people from the space program have nothing to hide, and will continue to thrive in the public. I feel the president prescribed the remedy of patriotism in his speech. He wants America to be proud even in the face of danger. The people ate this up and generally agreed with it. (Speech)   Ã‚  Ã‚  Ã‚  Ã‚  Reagan’s speech was to go down as one of history’s best. Ironically, it wasn’t written by him. It was composed by Peggy Noonan, one of the White House’s best speech writers. On a personal note, I feel this speech gave a beacon of hope to a nation in need. It captivates the nation’s disaster and made the burden seem less. In the end, Regan was one of the most influential leaders of the 20th century. Even when hes not with us anymore, the effects that he left, both positive and negative, will dwell in the belly of our nation.

Lewis Binford Essay

Only child Mother from well to do family who lost $ Dad electrician laborer Josef lewis binford mother(Eoline Roberts Binford) was descended from Virginia Tidewater high society,by birth no money scout learning by doing skilled in construction laborer helped with field work later years enrolled 1948 Virinia Polytech instutte under athlete scholarship foot ball forestry biology Married Jean mock two children $ problems 1952 enrolled army GI Bill to Okinawa, where he worked with native Ryukyuan peoples. Dischared 1954 interest anthplogy UNC 1957 B. A. That turned his interests to archaeology. Under the tutelage of Joffre Coe, Binford gained valuable field experience, read the literature, and began to question the conceptual underpinnings of the discipline. Armed with the belief that archaeology could and should do far more than merely situate ancient cultures in time and space, and keen to bring it into the mainstream of anthropology, Binford went to the University of Michigan for graduate work. Influential in his education there were. White, Albert Spaulding (from whom Binford learned  analytical methods), and James Griffin, the quintessential culture historian, dean of eastern North American archaeology, and for Binford graduate adviser and symbol of all that was (and was wrong with) traditional archaeology (Sabloff, 1998, p. 13). Binford earned his M. A. in 1958 and Ph. D. in 1964 at Michigan, though Griffin did not last as his adviser. After teaching at Michigan for a year, Binford joined the University of Chicago anthropology faculty in 1961. Binford left Chicago four years later, still brash though unbowed despite having been denied  tenure. By then, at least, he had received his Ph. D. but only after Griffin was persuaded to resign from his dissertation committee (Binford, 1972, p. 11). It was the first overt breach of what was a long, acidic relationship. It was at Chicago that Binford launched what came to be called the â€Å"New Archaeology† (later, â€Å"Processual Archaeology†) with hi s landmark article â€Å"Archaeology as Anthropology† (1962). After travelling to several univ. and being fired from what he called the best uni In 1968 Binford was hired at the University of New Mexico, Still, Binford gave no quarter to postprocessualists In 1991 Binford retired from the University of New Mexico and accepted a faculty appointment at Southern 20 BIO G RA PHICAL MEMOIRS Methodist University in Dallas. There he could teach less and have more time to devote to a project he had started in the 1970s (previews of which appeared as Binford [1990, 1997]), which would become his last major book: Constructing Frames of Reference: An Analytical Method for Archaeological Theory Building Using Ethnographic and Environmental Data Sets (Binford, 2001).

Birthday party by Katharine Brush

They were a couple in their late thirties, and they looked unmistakably married. They sat on the banquette opposite us in a little narrow restaurant, having dinner. The man had a round, self-satisfied face, with glasses on it; the woman was fadingly pretty, in a big hat. There was nothing conspicuous about them, nothing particularly noticeable, until the end of their meal, when it suddenly became obvious that this was an occasion—in fact, the husband’s birthday. And the wife had planned a little surprise for him.It arrived, in the form of a small but glossy birthday cake, with one pink candle burning in the center. The headwaiter brought it in and placed it before the husband, and meanwhile the violin-and-piano orchestra played â€Å"Happy Birthday to You† and the wife beamed with shy pride over her little surprise, and such few people as there were in the restaurant tried to help out with a pattering of applause. It became clear at once that help was needed, bec ause the husband was not pleased. Instead he was hotly embarrassed, and indignant at his wife for embarrassing him.You looked at him and you saw this and you thought, â€Å"Oh, now don’t be like that! † But he was like that, and as soon as the little cake had been deposited on the table, and the orchestra had finished the birthday piece, and the general attention had shifted from the man and the woman, I saw him say something to her under his breath—some punishing thing, quick and curt and unkind. I couldn’t bear to look at the woman then, so I stared at my plate and waited for quite a long time. Not long enough, though. She was still crying when I finally glanced over there again.Crying quietly and heartbrokenly and hopelessly, all to herself, under the gay big brim of her best hat. Purpose of the story is that Appreciation is the best reward of the hard work in close relations. In story the woman wants to surprise his husband on his birthday, for that p urpose she arranged cake for him and also she dressed a big hat which shows her happiness on that occasion. But at last the husband shows a rude behave. Literary devices used by Narrator: Devices used by narrator to show efforts did by wife to surprise. 1. Glossy birthday cake 2. One pink candle3. Served by headwaiter 4. Music of violin-and-piano The women walk with a huge hat to show excitement on her husband’s birthday. Hot behave of husband to show that he is now happy with his wife excitement. Opposite to narrator ( not included in answer) . The women walks in with a huge hat [looking for attention] and grabs a seat. The man is want a simple birthday party with dinner only. The waiters come out with a huge PINK cake. It sounds like the women is doing much for her husband, and is excited. He says something short yet hurtful and she bursts out in tears.Attention here once again. It was a pink cake and the man wasn't looking for to much attention, and narrator seems to direc t all the attention on the cake purchased by wife. Therefore when reading it, you may think at first, how rude of the man. But analysis shows that hey, it wasn't really all his fault, the women was trying to make a scene. But we can't see this because of the narrator is watching from a far and doesn't show the thoughts and emotions. Reference: 1. www. sccollege. edu/projects/433/Birthday%20Party%20K. %20Brush. doc

Boys Don’t Cry Analysis Essay

Boys Don’t Cry Analysis Brandon was deffinately a very confused person, but yet seemed to have everything under control most of the time. This is the only reason that she was ever eve able to trick everyone into thinking she was a he. Brandon was able to apply most of the male social norms to her every day life, for example: Drinking and driving, neither of the women were asked to drive after they had been drinking, it was the least drunk male that drove them all, and that illegal social norm is usually attributed to males only. Brandon committed many deviant acts through out the movie, some illegal, and others just kind of weird. An illegal deviant act was her stealing cars, a non illegal deviant act was her trying to drink like a real man, when there was no doubt in her mind that she would be able to. Because deviance refers to socially disapproved behavior, which is basically what Brandon did through out the movie. The normative view of sexuality is one of scorn and hatred; Tom and Jon had normative views of sexuality. They did not understand it, therefore they did not like it, and it’s as easy as that. While on the other hand the reactivate view of sexuality has a much more broad and opened mine about the subject. Lana was a reactivate when it came to sexuality, she understood what Brandon was feeling for her, and no matter what the consequences were, and she would live with them. The normative view of sexuality is definitely the perspective that best applies to sexual identity. That is really kind of what sexual identity is any way, how you as a human want to look, feel, and act. The medicalization of deviance in this movie ran ramped; almost everyone had some sort of problem that could be considered an illness. With Tom, Jon, Lena, and her mom, it was drugs and alcohol. For Brandon, it was her sexual identity problem, she just did not comprehend that she was a female, and has to live with it. Medicalization of deviance, and conflict theory go hand in hand, because all medical model does is create conflict, right? It is just like our justice system out there, the number of poor people getting arrested in the United States out numbers the more wealthy and respected by three times. Should that be telling us something about how we are running this country. That is the same reason for all of the characters in the  movie; they drink, swear, steal, and lie, basically because that is the way that they like to live in the lower classes of society. I would have to say that what Brandon has is not a result of bad parenting, but rather a medical deviance problem. I am sure that Brandon’s upbringings were not great by any means, but it did not turn Brandon into what she had become. So basically what I believe is that, yes parents do need to show their children both rewards and punishment, but in moderation, but neither of those will help that much when it is as bad as Brandon’s case There were many examples of Brandon conforming to male roles through out the movie; some were pulled off better than others. One that she did pull off quite well was her ability to sexually please a woman with out her knowing that Brandon actually had no penis. Another male role she played well was her ability to slip little messages in to conversations or situations that would back up her manliness. Like getting in a fight at the bar, or waiting at the door until the girl had gotten in to make sure she was ok, or the suggestion of Brandon having a baby of her own, but while still keeping the masculinity in the subject. One of the hardest challenges that Brandon faced was riding the truck; she took a tremendous beating for a woman and shook it off like a man would do. When you know she hurt much worse than she showed, because that would not be very manly to show your pain. So in conclusion I would have to say that any woman that could pull off being a man for that long with out even her closest friends knowing about it for that long of a time period is a very strong willed person, and maybe deserves to live as a man, or what ever she wishes to be.

Cold Drinks Essay

Soft drinks are non-alcoholic water-based flavoured drinks that are optionally sweetened, acidulated and carbonated. Some carbonated soft drinks also contain caffeine; mainly the brown-coloured cola drinks. PROBLEM STATEMENT To find out consumers buying behaviour and to identify gaps in the industry if any. RESEARCH OBJECTIVE To find out the factors affecting soft drinks buying pattern. To find out the consumers buying habits. Seasonal changes in the buying habits. To find out the consumer’s future requirements and conceptualize an innovative product. To study the overall Beverages industry. SOFT DRINKS MARKET – AN OVERVIEW. Global Scenario The global soft drink industry is highly concentrated, being largely controlled by the two multinational companies; Coca Cola and PepsiCo. Coca Cola leads the carbonated soft drink market in most countries in the world with 60% of the global cola market with its flagship Coca-Cola brand. Other notable players include Cadbury Schweppes. Indian Scenario In the booming soft drinks industry, multinationals seem to be the biggest winners in terms of market share. The Coca-Cola Company led the highly consolidated market with a 42. 8% volume share, followed by PepsiCo at 28. 6% in 2004. Danone is a minor player in India with a 0. 5% share, chiefly due to its late market entry and limited offerings. According to government estimates soft drinks marketed in India were 6540 million bottles in March 2001. The market growth rate, which was around 2-3% in ‘80s, increased to 5-6% in the early ‘90s and is presently 7-8% per annum. Most of the sales of soft drinks take place during summers while just 5-6% of total sales take place in winters. In summers the high season lasts for 70-75 days, which contributes more than 50% of the total yearly sales. In terms of regional distribution cola drinks have main markets in metro cities and northern states of UP, Punjab, Haryana etc. Orange flavoured drinks and sodas are popular in southern states. Western markets have preference towards mango-flavoured drinks. Non-alcoholic beverage market can be divided into fruit drinks and soft drinks. Soft drinks available in glass bottles, aluminium cans, PET bottles or disposable containers can be divided into carbonated and non-carbonated drinks. Cola, lemon and oranges are carbonated drinks and non-carbonated drinks include mango drinks. Soft drinks can also be divided into cola products and non-cola products. Cola products in Indian include brands like Pepsi Cola, Diet Pepsi, Coca- Cola, Diet Coke, Thumps Up etc. Cola drinks account for nearly 61-62% of the total soft drinks market in India. Non-Cola products account for 36% the total soft drink market. Until 1990s, domestic players like Parle Group (Thumps Up, Limca, Goldspot) dominated the softdrink market in India. However, with the advent of the MNC players like Pepsi (1991) and Coke (re-entered in 1993 after it was banned in 1977) in the early 1990s, the market control shifted towards them by the late 1990s. The per capita consumption of soft drinks in India is among the lowest in the world – 5 bottles per annum compared to the 800 bottles per annum in the USA. Delhi reports the highest per capita consumption in the country – 50 bottles per annum. The consumption of PET bottles is more in the urban areas (75% of total PET bottle [plastic bottles] consumption) whereas the sales of 200ml bottles were higher in the rural areas. According to a survey, 91% of the soft drink consumption in India is in the lower, lower middle and upper middle class section. After a somewhat subdued performance in 2006 due to a recurrence of the pesticides controversy, soft drinks sales bounced back strongly to record double-digit volume growth in 2007. With carbonates growth back on a positive upward curve alongside burgeoning sales of fruit/vegetable juice and bottles water, soft drinks showed impressive growth in 2007. Off-trade volumes grew slightly faster than on-trade volumes, driven by higher consumption of packaged and branded soft drinks at home and on the go. The emergence of supermarkets/hypermarkets, heavy consumer promotions and various new product launches played a key role in driving off-trade volume growth. Soft drinks sales in 2007 were propelled by bottled water and fruit/vegetable juice with their healthier positioning helping to drive sales of soft drinks. While carbonates posted single-digit growth in 2007, rebounding from the pesticides controversy of 2006, it was bottled water and fruit/vegetable juice that stormed ahead with high double-digit growth rates. Poor municipal infrastructure for tap water has pushed sales of bulk packaged water to households. Fruit/vegetable juice is growing as a result of increased consumer expenditure on naturally healthy (NH) beverages. While functional drinks and RTD tea also posted impressive growth in 2007, they were growing from a very small base and are yet to achieve a critical mass in terms of establishing a loyal consumer base. With consumers showing a growing preference for healthier soft drinks such as bottled water and fruit/vegetable juice rather than carbonates in 2007, the two carbonates giants suffered a marginal decline in share. Although both players embarked on a change in strategy to focus more on non-carbonated soft drinks in their portfolios, they were unable to maintain share and lost out slightly to home-grown players Parle Bisleri and Dabur India. Coca-Cola India launched Minute Maid and pushed the sales of its juices while PepsiCo India heavily promoted Tropicana, Aquafina and Gatorade during 2007. In addition, Coca-Cola India and PepsiCo India embarked on re-branding themselves as total beverage players and not just carbonates players. With the retail scene in India undergoing a rapid metamorphosis with the establishment of supermarkets/ hypermarkets and convenience stores, soft drinks sales have benefited positively. People in urban areas are increasingly flocking to supermarkets to pick up speciality items that are not available in the kirana stores that are found all over India. Modern retail outlets have provided soft drinks players with many opportunities to push their brands. Consumer promotions for fruit/vegetable juice and emerging sectors such as RTD tea and functional drinks are driving product sampling. Attractive point-of-sale (PoS) displays and gift packs of concentrates are also drawing consumer attention in supermarkets/hypermarkets. Heath drinks Soft drinks is expected to post a strong performance on the back of increasing affluence amongst consumers and evolving lifestyles which lead to consumers devoting less time to preparing fresh food and drink at home. Competition from the unorganised sector will diminish gradually as consumers show greater aversion to buying unpackaged and unbranded soft drinks from street vendors due to health and hygiene concerns. Rising health consciousness is also expected to drive sales of naturally healthy (NH) soft drinks such as 100% juice and mineral water. In addition, soft drinks such as sports drinks and juice-based carbonates are also expected to fare well over the forecast period as consumers perceive them to be healthy. Softdrinks can be segmented on the basis of carbonation, flavor type or place of consumption. Based on carbonation, soft drinks are principally classified into carbonated and non-carbonated drinks. While the carbonated drinks mainly include Cola, orange and lemon, the non-carbonated drinks include mango flavors. Cola products account for over 60% of the total soft drink market and include popular brands such as Coca-Cola, Pepsi, Thumps Up etc. Non-cola segment constitutes for over 35% of the market and can be divided into four sub groups based on types of available flavours that include – *Orange: Popular brands include Fanta, Mirinda Orange etc. *Clear lime: 7Up, Sprite *Cloudy lime: Limca, Mirinda Lemon. *Mango: Maaza, Slice Carbonates account for over 54% of total soft drinks sales in volume terms in India, with sales amounting to 2. 3 billion litres in 2004. CONSUMER’S PROFILE Soft drinks are impulse purchase products, and there is an element of indulgence associated with them. It does not figure very high on the shopping list. The consumer buys it just to while away time or as a substitute to water. Since, the older generation is of the opinion that nothing can substitute water, the companies generally target the youngsters, teenagers, children, employee of corporate offices. As these products are general fun drink, brand loyalties are not strong for a particular brand and consumers look for novelty and new flavors. Soft drinks consumption heavily relies on seasons. Though consumers are becoming health conscious, fans of classic carbonated soft drinks (CSDs) still are on the large. SAMPLING DESIGN TARGET POPULATION Consumers are surveyed to know their preference. The respondents are between the age group of 15 to 40. All the respondents are residents of Mumbai city. SELECTING A SAMPLING TECHNIQUE The sampling was done on a random basis whereby the respondents visited and primary data is collected. The Respondents were selected as per convenience sampling. RESEARCH DESIGN The research design was Exploratory in nature. Secondary Data and the Data from the Questionnaire were used to do the Analysis. This Exploratory research was done to give the insights about Consumers buying behaviour. The factors affecting their purchase of Soft- Drinks. DATA COLLECTION: The Primary data was collected through questionnaire administered to Consumers. The Secondary Data was collected through Internet, Business journals. The questionnaire was designed keeping the overall objectives and the information required. The questionnaire administered to the Consumers was aimed at finding out their preference & factors affecting their purchase decision for Soft drinks and also to identify how these existing products can be improved according to the consumers. DATA ANALYSIS: Data Analysis is being done arranging the data in tabular forms and using graphical representations. The survey conducted and the related findings. How many bottles (consider 350 ml) of cold drinks do you consume? CONSUMPTION IN BOTTLES (350 ml) 1 in a week1 in 4 days1 in 2 days>1 in a day 25 %42%27%6% Analysis. Consumers proffered having cold drinks once in a week or 4 days. Regular consumers were few. Consumption increased during the summers. Consumption is more amongst teenagers and youngsters. Young professionals also consumed cold drinks regularly mostly since it came complimentary with other food items such as pizzas or burgers. It is also used by working professionals as lunch-time substitute for water. Do you generally stick to brands ? YES89% NO11% Analysis: It is seen that, consumers are highly brand conscious. The big brands have been successful in creating loyalty towards their products in the long run. But, it is seen that, the consumers are not particular about one specific brand. As long as the brand is known to him/her, the product would be consumed. Also, the safety issues concerning beverages are high. Hence, unbranded beverages are not popular. Do you stick to a particular brand? YES27% NO73% Analysis: It is seen that consumers look for branded beverages, but not for a particular product as such. As long as the product is from a well- known brand, it will be consumed. It is also seen that, whenever a particular soft-drink isn’t available, any other substitute works. Hence, switching brands is relatively easy. Do you prefer ‘no fizz’ drinks (e. g. Slice, Maaza) or ‘strong fizz’ drinks e. g. (Thumbs up or Pepsi) ? Fizz LevelPercentage Strong Fizz16. 7% Light Fizz25% No Fizz58. 3% Analysis A very significant trend-shift towards no-carbonated drinks is seen. Previously, CSD (carbonated Soft drinks) have been very popular. Recently this trend has been changing. People now prefer ‘no fizz’ drinks. ‘Strong fizz’ i. e. cold drinks with high carbon concentration are running low on popularity. How Important are the following Factors ? Analysis. Most important factors as considered by consumers as per the survey results, are Brand, flavour and nutritional value. Shape of the bottle or packaging is the least important criteria. Flavour is also an important factor. Data table is given below : FactorsLeast ImportantSomewhat ImportantAverageImportantCriticalN/ARating Average Color22. 2% 44. 4% 11. 1% 0. 0% 11. 1% 11. 1% 2. 25 Flavour0. 0% 22. 2% 22. 2% 33. 3% 22. 2% 0. 0% 3. 56 Quantity0. 0% 16. 7% 50. 0% 33. 3% 0. 0% 0. 0% 3. 17 Nutrition value0. 0% 20. 0% 10. 0% 50. 0%20. 0% 0. 0% 3. 70 Shape of bottle42. 9%0. 0% 28. 6% 0. 0% 14. 3% 14. 3% 2. 33 Packaging50. 0% 16. 7% 0. 0% 0. 0% 0. 0% 33. 3% 1. 25 Brand11. 1% 0. 0% 11. 1% 22. 2% 44. 4% 11. 1% 4. 00 Exclusivity0. 0% 16. 7% 16. 7% 16. 7% 0. 0% 50. 0% 3. 00 Would you prefer nutritious drinks over others? YES72% NO22% Analysis : People are growing more health conscious due to the changing trends, growing awareness levels, better education and standard of living. This leads them towards more nutritional drinks. Consumers are now looking for cold-drinks that also satisfy other needs or provide added benefits along with being just a cold drink, Do you like energy drinks more? YES68% NO32% Analysis: Energy drinks are quite popular in the Indian markets with Red Bull being the prime player and a few other brands. The prices are still high considering the Indian markets. Would you like a glucose induced packaged drinking water ? YES79. 3% NO20. 7% Analysis: Packaged drinking water sales have grown manifolds in the last decade due to improper hygiene and improper municipal care. Consumers seem keen on having a product that can provide them added benefits with the packaged drinking water, such as, glucose induced water. Do you prefer the classic CSD (carbonated soft drinks) over anything else ? YES41% NO59% Analysis There are a significant percentage of consumers who have strong preferences towards carbonated soft drinks. Most of these respondents are male. Would you buy a drink that comes in 3 variations depending on its level of ‘fizz’? YES79. 3% MAYBE23. 1% NO20. 7% Analysis : In this question, a conceptual product with 3 levels of fizz was put up to the respondents. The audience responded quite favourably towards the idea. Since there is a divide amongst consumers who prefer strong fizz and the others who prefer no fizz drinks, such a product is given a thumbs up by the consumers. Would you like to have an additional product (e. g. chips) as a packaged product along with your cold drinks? YES53. 8% MAYBE30. 8% NO15. 4% Analysis: Generally, consumers have cold drinks along with wafers, chips or some kind of snack. In this question, the reaction of consumers is noted for how would they like it if the companies could come up with some offer where in the snacks come up bundled with the soft drink. These snacks can be suited best for the taste of the particular product along with which it could be supplied. CONCLUSION AND RECCOMMENDATIONS: The soft drinks market is an attractive industry with lot of scope for new entrants. Even if there are branded players since decades, trends are shifting now towards unconventional products. New innovations regarding flavour and nutritional value are most welcomed by the consumers. Lifestyles are changing and stress levels are high. This drives consumers to look for added benefits with the conventional ‘colas’. Hence, now consumers prefer cold drinks with natural fruit extracts, flavoured milk or energy drinks. A certain dislike towards carbonated drinks is seen especially amongst female consumers. As compared to other soft drinks these nutritional drinks are bit pricier. Ways should be thought of to reduce these rates and make them more affordable. Also, there are only mango flavoured, lemon flavoured or orange flavoured drinks available in the no-fizz category. More flavours can be tried. Brands should stress more on the nutritional value of the cold-drink and specify exactly how much of the daily nutrition will it provide them. A new product especially for females could be come up with. APPENDIX Cold drinks 1. Default Section 1. How many bottles (consider 350 ml) of cold drinks do you consume? How many bottles (consider 350 ml) of cold drinks do you consume? one in a week one in 4 days one in 2 days one in a day more than 1 bottle in a day Other (please specify) 2. Do you generally stick to one brand or easily switch brands? Do you generally stick to one brand or easily switch brands? Yes No Maybe 3. Do you prefer ‘no fizz’ drinks (e. g. Slice, Maaza) or ‘strong fizz’ drinks like Thumbs up or Pepsi? Do you prefer ‘no fizz’ drinks (e. g. Slice, Maaza) or ‘strong fizz’ drinks like Thumbs up or Pepsi?no fizz light fizz strong fizz Other (please specify) 4. Please select according to your preference (5 being the highest) Least ImportantSomewhat ImportantAverageImportantCriticalN/A Color Please select according to your preference (5 being the highest) Color Least Important Somewhat Important Average Important Critical N/A Flavour Flavour Least Important Somewhat Important Average Important Critical N/A Quantity Quantity Least Important Somewhat Important Average Important Critical N/A Nutrition value Nutrition value Least Important Somewhat Important Average Important Critical N/A. Shape of bottle Shape of bottle Least Important Somewhat Important Average Important Critical N/A Packaging Packaging Least Important Somewhat Important Average Important Critical N/A Brand Brand Least Important Somewhat Important Average Important Critical N/A Exclusivity Exclusivity Least Important Somewhat Important Average Important Critical N/A 5. Would you like your cold drink bottle to come in varied sizes so that it can be accomodated anywhere? Would you like your cold drink bottle to come in varied sizes so that it can be accomodated anywhere? Yes No Maybe. Other (please specify) 6. Would you buy a drink that comes in 3 variations depending on its level of ‘fizz’? Would you buy a drink that comes in 3 variations depending on its level of ‘fizz’? Yes No Maybe 7. Would you prefer your cold drink bottles to preserve the fizz for several days after opening the bottle? Would you prefer your cold drink bottles to preserve the fizz for several days after opening the bottle? Yes No Maybe 8. Would you like to have an additional product (e. g chips) as a packaged product along with your cold drinks? Would you like to have an additional product (e.g chips) as a packaged product along with your cold drinks? Yes No Maybe 9. Would you like to buy cold drinks, if you will get some promotional offer along with your cold drinks? Would you like to buy cold drinks, if you will get some promotional offer along with your cold drinks? Yes No Maybe 10. Gender? Gender? Male Female. BIBLIOGRAPHY http://resources. bnet. com/index. php? http://www. agriculture-industry-india. com/agricultural-commodities/soft-drinks. html http://www. foodindustryindia. com http://www. euromonitor. com http://www. icmrindia. org.